Syntec Conseil en Relations Publics has prepared a set of Public Relations FAQ based on a meeting between PR consulting professionals affiliated to Syntec RP and the communication managers and purchasing managers from the Union des Annonceurs (UDA).

Answers to frequently asked questions:

What’s the difference between PR and advertising?
Should your digital and offline presence be linked? How?
How do you manage a Facebook page?
How do you react to a large-scale “attack” on your online reputation?
How do you measure a brand’s image or reputation?
Should you outsource community management to your PR agency?
Is it necessary to have a framework agreementcontract between the agency and the advertiser? For what term?
Should buyers take part in the brief?